The Farmhouse Style and Me
The Farmhouse Style
I grew up living along the east coast - Richmond VA, Asheville, NC, Charleston, SC and Kingsland, GA. I was exposed to mainly Colonial and Georgian styles and it wasn't till I was older and moved west that I became familiar with the farmhouse stye. It is welcoming, comfortable and timeless. Farmhouse style often features charming details such as scalloped trim, farmhouse-style turnings and age-worn edges. The farmhouse look points to how things used to be and that tugs at people emotions. It’s a reflection of times past, how things used to be made, and how they used to look and feel. The farmhouse style is seeing a huge revival.
The Story Matters
The farmhouse style has evolved from the family farm. Take a moment and think about a farm. They have often been passed down from generation to generation and everything in and around the farmhouse has a story. With the growth of communication and social media in our modern day, story telling has become more important to people's lives.
I believe people not only want a purchase fulfill a function or desire but to contribute to their life story. People are starting to value the story and experience as equal to the value of the purchase. Everyone wants to tell a good story and share something on social media that gets likes and shares. That is why I believe people are making investments into hand and custom made products. They want to know where their products are coming from. They want to know the craftsman or story behind their product. I would go as far to say that the story is more important than the product itself because people want to be a part of a story.
I made a farmhouse coat rack for my wife for Valentine's Day. I documented how I made the coat rack in my video and blog post. I don't want to spoil anything but there is a great story behind the coat rack and where it came from and how it ended up in my house. We all want to be good story tellers and isn't telling someone a story about a product being handmade better than purchasing something at Target or Ikea (that has no other story than I walked into a story and picked this off the shelf like everyone else)? People are no longer just purchasing a product, but instead they are purchasing the opportunity to be a part of the story.